The profits from this Third Campaign will be used to pay for projects for vocational training and job placements for people with intellectual disabilities, a group who are especially vulnerable at this time of economic crisis and high unemployment.
The presentation of the Campaign was attended by the Chairwoman of the Foundation, Ruth Gonzalo, and Iñaki Goñi, Head of Sales at Sabeco/Simply, the company responsible for distributing the wine at all of its outlets in Zaragoza, together with Pilar Andrade, Chairwoman of the Young Entrepreneurs’ Association of Zaragoza, who will be heading this year’s initiative and announced that it will be promoting the Wine Solidarity Campaign amongst its more than 400 members.

CORONA DE ARAGÓN will be labelling 3 of its finest wines – its white Macabeo/Chardonnay, Crianza and Gran Reserva – as ‘SOLIDARITY WINE’, with an illustration from María Sancho, winner of the Drawing Competition recently organised by the Foundation with the theme of the Campaign as its title.

New features for promoting the wine in this campaign will be the production of a publicity spot for regional television, and the organisation of a Solidarity Concert with performances by Daniel Zueras and Ámbar Martiatu, accompanied by other singers from Aragón including Richi from Bogus Band, the members of Vocal Tempo, and Joaquín Carbonell. 
 

The third of November saw the release of Sir Ridley Scott’s latest film, “A Good Year.” Oscar-winning actor Russell Crowe returned to the screen with the director of “Gladiator”, in a production from 20th Century Fox telling the story of how Max Skinner (Russell Crowe), a high-flying investment broker living in London, travels to Provence to sell a small vineyard he has inherited following his uncle’s death. At first unimpressed by this new project, Max discovers what will be a new and stimulating stage of his life, when he gradually realises how it is worth the effort to get the very most out of life.
Special Bottle
 
Our Winery has signed an agreement with 20th Century Fox to be its main partner in the promotion of the film in Spain, with another leader in its sector, the department store El Corte Inglés, selected for its distribution at national level. To continue enjoying the film “A Good Year” at home, the first 30,000 people who show their tickets to the film in any El Corte Inglés supermarket or department store will receive as a special gift a bottle of “Corona de Aragón: A Good Year”, our young Corona de Aragón wine, with a personalised label showing a still from the film.
Invitation.

To celebrate with our clients our “GOOD YEAR”, which has included the launch of the collection “CORONA DE ARAGÓN DISPARATES”, 21 medals received at the most prestigious international wine awards and the sponsorship of the Expo 2008, we have launched a special cinema promotion, with free invitations for two people to see the film “A Good Year” for buying a box of Corona de Aragón Disparates. The two invitations included in the box can be exchanged for tickets on any day and for any session, at the box offices of cinemas with the CHEQUECINE sign.

National Geographic.

As a separate but parallel promotion, and as a result of our agreement with Fox, the Tourism Board of the Wines of Zaragoza Protected Designation of Origin has signed a documentary deal with National Geographic, entitled “A Good Year: The Lives of Wine”, combining images from the film with others on Zaragoza and its wines. This is yet another action that will also benefit and promote our sales in Spain, as apart from the promotional actions that are planned, the documentary will be shown in several sessions on National Geographic’s Spanish TV channel.

Pre-release on 2 November
 
Another of the many advantages resulting from this agreement, apart from promoting the CORONA DE ARAGÓN trademark in the publicity campaign for the film at national level, was the pre-release session of the film shown at the Grancasa cinema in Zaragoza, one day before its national release, to our distributors, best clients, personalities from the hostelry sector in Aragón, political figures and the media. One hour before the film, and while the guests arrived, a tasting was offered in the foyer to the cinema of two of the most widely-praised wines from the CORONA DE ARAGÓN DISPARATES collection, Syrah and Cariñena, accompanied by the finest cured hams from the Teruel Designation of Origin, prepared on the spot by two professional cutters. This celebratory event allowed us to share our “Good Year” with all of our guests, and was warmly received due to its originality.
 

Expo Zaragoza 2008 is an excellent promotional platform which will allow our CORONA DE ARAGÓN brand to be associated with another trademark of internationally recognised prestige, the EXPO, at the same time as being a perfect moment to enter and be recognised in the market as a company with a responsible approach towards the use of water as a resource, and with a commitment towards sustainable development, with the support of an excellent platform such as an event of this scale.

The sponsorship deal involves four main areas: Image and publicity, Hospitality and public relations during the Expo, Business Opportunities within the Expo grounds, and tax benefits from the signing of the deal until the end of the Expo.

The major investment represented by this sponsorship is a reflection of the firm commitment by CORONA DE ARAGÓN to consolidate the brand in the hostelry market and in the specialised stores where it is distributed, at both national and international level.
 

At this year’s edition, the Marketing Club highlighted and recognised the merits of CORONA DE ARAGÓN with the Award in the INTERNATIONAL PROMOTION category, rewarding the major upward trend in exports from the Winery, which have risen from 20% to 40% in recent years, with our wines appearing on shelves in new countries every year.

The award was collected by our chairman, Antonio Gimeno, a recognition we would like to share with all of our partners and clients, and which will undoubtedly spur us on to continue improving on a day to day basis.
 

ANAYÓN BARRICA 2006 - 91 points

ANAYÓN BARRICA CHARDONNAY 2008 - 90 points

ANAYÓN GARNACHA SELECCIÓN 2007 - 89 points

CORONA DE ARAGÓN GRAN RESERVA 2003 - 85 points

CORONA DE ARAGÓN RESERVA 2005 - 87 points

CORONA DE ARAGÓN CRIANZA 2006 - 88 points

CORONA DE ARAGÓN GARNACHA 2008 - 86 points

CORONA DE ARAGÓN GARNACHA/SYRAH 2008 - 83 points

CORONA DE ARAGÓN MACABEO/CHARDONNAY 2008 - 83 points

CORONA DE ARAGÓN DISPARATES SYRAH 2007 - 88 points

CORONA DE ARAGÓN DISPARATES CARIÑENA 2007 - 84 points

CORONA DE ARAGÓN DISPARATES TEMPRANILLO - 84 points

CORONA DE ARAGÓN MOSCATEL - 88 points