News

03/11/2006

Sponsorship of Ridley Scott´s film "A GOOD YEAR"

CORONA DE ARAGÓN is also the perfect accompaniment to the best cinema.

The third of November saw the release of Sir Ridley Scott’s latest film, “A Good Year.” Oscar-winning actor Russell Crowe returned to the screen with the director of “Gladiator”, in a production from 20th Century Fox telling the story of how Max Skinner (Russell Crowe), a high-flying investment broker living in London, travels to Provence to sell a small vineyard he has inherited following his uncle’s death. At first unimpressed by this new project, Max discovers what will be a new and stimulating stage of his life, when he gradually realises how it is worth the effort to get the very most out of life.
Special Bottle
 
Our Winery has signed an agreement with 20th Century Fox to be its main partner in the promotion of the film in Spain, with another leader in its sector, the department store El Corte Inglés, selected for its distribution at national level. To continue enjoying the film “A Good Year” at home, the first 30,000 people who show their tickets to the film in any El Corte Inglés supermarket or department store will receive as a special gift a bottle of “Corona de Aragón: A Good Year”, our young Corona de Aragón wine, with a personalised label showing a still from the film.
Invitation.

To celebrate with our clients our “GOOD YEAR”, which has included the launch of the collection “CORONA DE ARAGÓN DISPARATES”, 21 medals received at the most prestigious international wine awards and the sponsorship of the Expo 2008, we have launched a special cinema promotion, with free invitations for two people to see the film “A Good Year” for buying a box of Corona de Aragón Disparates. The two invitations included in the box can be exchanged for tickets on any day and for any session, at the box offices of cinemas with the CHEQUECINE sign.

National Geographic.

As a separate but parallel promotion, and as a result of our agreement with Fox, the Tourism Board of the Wines of Zaragoza Protected Designation of Origin has signed a documentary deal with National Geographic, entitled “A Good Year: The Lives of Wine”, combining images from the film with others on Zaragoza and its wines. This is yet another action that will also benefit and promote our sales in Spain, as apart from the promotional actions that are planned, the documentary will be shown in several sessions on National Geographic’s Spanish TV channel.

Pre-release on 2 November
 
Another of the many advantages resulting from this agreement, apart from promoting the CORONA DE ARAGÓN trademark in the publicity campaign for the film at national level, was the pre-release session of the film shown at the Grancasa cinema in Zaragoza, one day before its national release, to our distributors, best clients, personalities from the hostelry sector in Aragón, political figures and the media. One hour before the film, and while the guests arrived, a tasting was offered in the foyer to the cinema of two of the most widely-praised wines from the CORONA DE ARAGÓN DISPARATES collection, Syrah and Cariñena, accompanied by the finest cured hams from the Teruel Designation of Origin, prepared on the spot by two professional cutters. This celebratory event allowed us to share our “Good Year” with all of our guests, and was warmly received due to its originality.